Are You Innovating During This Economic Downturn?
One of the great advantages to being a small business in the ability to be flexible and change direction easily and quickly.
We just took a major turn in our direction with Green Business Camp. And, since we want Green Business Camp to be based on collaboration and knowledge-sharing, we want to tell you what we did and why.
As you may have noticed, we’ve dramatically changed our pricing structure. Originally we were going to charge $125 (with a 25% early bird by April 10th), since full-day events like this are typically charging $95-$295. But just recently decided to change our strategy and charge $25 to reserve a spot. At the end of the event we’ll ask attendees to give what they think the day was worth to them.
It’s definitely a drastic change and we know it might sound crazy.
But, we did this for two reasons:
(1) We wanted to make the event accessible
We wanted to make sure that Green Business Camp was accessible to all small business owners. And, with the current economy we realized that the small amount of $125 might make this impossible for some people.
(2) Innovation is key during economic challenges
Bill and Patrick (two of the co-organizers of Green Business Camp) often advise their business clients to innovate in the way that they package their services and to re-think how to provide value in a tight economy. So we decided to practice what we preach.
With that said, sign up for Green Business Camp and collaborate with other green business on your mutual success!
See you at Green Business Camp on April 30th.
PS have a topic you want to suggest? Let us know by suggesting a topic
Comments
One Response to “Are You Innovating During This Economic Downturn?”Thanks for offering the innovative funding model. I’ve seen group process consultants use the same formula and bring in far more than they would have with higher fixed fees. I appreciate it as an attendee, as my current quarter’s budget would not otherwise allow me to participate; this way I can come and bring some useful tools and topics that can enhance the conversation.